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The Fundamentals of Social Media for Hotels
During COVID-19, social media usage has seen a great surge, and nearly every industry is experiencing an onslaught of new, unpredictable trends as a result — hospitality is no exception. By embracing the new ways people are communicating, and developing a dynamic online presence, hotels can quickly adapt to the disruption and achieve an early advantage when attracting business.

Our exclusive webinar, “The Fundamentals of Social Media for Hotels”, helps you establish an effective online presence using practical social media marketing training to connect with your loyal customers, attract new guests, drive sales, and capitalize on current and new opportunities.

Oct 12, 2021 10:00 AM in Central Time (US and Canada)

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Speakers

Adrianna Rak
Sales Manager @BCV
Adrianna is on the BCV Sales team working with Midwest + Central based clients to bring on the optimal social mix for properties, brands and management companies. With 10 years of experience within hospitality, Adrianna brings a mix of on property and 3rd party marketing experience with backgrounds including Hilton, Fairmont and Travelzoo.
Lindsey Sagnella
Client Services Account Director @BCV
Lindsey has eight years of experience working in the hospitality industry with an emphasis on effectively managing and overseeing digital marketing and communications for luxury properties & brands. As an Account Director, she is responsible for enhancing relationships with priority clients and ensuring an impactful partnership by providing strategic guidance and counsel. Prior to joining BCV, Lindsey held the position of Corporate Marketing Associate at Montage International, where she developed strategic content marketing initiatives to support the company’s two brands, Montage Hotels & Resorts and Pendry Hotels. Additionally, Lindsey was responsible for supporting the brand's social media efforts, creating original digital assets for B2C marketing efforts and developing press materials for the company.
Robin Mazur
VP of Strategy & Insights @BCV
Robin currently leads the Strategy and Insights division at BCV, A RateGain Company. With over 12 years of experience in brand planning and digital media, her career has spanned tenures at global digital firm Weber Shandwick and Four Seasons Hotels & Resorts. Her client portfolio includes B2B and B2C concentrations with a focus on travel, retail, beauty, and pharmaceutical brands, and her work has resulted in recognition from Travel + Leisure, PRNews, PRWeek, and The Shorty Awards. She has also been featured as a guest speaker and panelist for Social Media Week.